Justin Bieber unites with 'Pineapple Pen' star Piko Taro for Japanese SoftBank ad

Justin Bieber unites with 'Pineapple Pen' star Piko Taro for Japanese SoftBank ad / YouTube

Justin Bieber has joined forces with YouTube star and comedian Piko Taro, who rose to viral fame as 'pineapple pen guy' last year, to shoot an ad for Japanese mobile carrier SoftBank.

Bieber, who helped T-Mobile generate 91.7K tweets during the Super Bowl on Sunday with a a tongue-in-cheek spot, told fans on Twitter last year that Taro's video 'PPAP' was his favourite on the internet.

The commercial has yet to be released, but a YouTube video has sprung up giving fans a behind-the-scenes look at the action, mirroring the same video from the brand itself which is only available to view in Japan.

In the sneak peek the 'Sorry' singer is shown in what appears to be a high school, and can be heard reciting the lyrics to PPAP, which include lines like:"Apple-pen. Pineapple-pen. Pen-Pineapple-Apple-Pen."

The Japanese singer's original film has clocked up over 111m views and counting on YouTube since the end of last year. It features him doing an unusual dance and singing simple, but catchy, lyrics.

SoftBank hasn't said when the full Bieber-Taro campaign will be released, but Bieber has form for breaking digital records. He smashed Vevo's most-played artist record last year and previously held the title for most-liked Instagram post.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.