T-Mobile confirms Super Bowl ad as it looks to top last year's success with Drake

Last year's ad staring Drake was one of the most popular of Super Bowl 50

T-Mobile is the latest mobile operator to reveal that it will run an ad in next Sunday's Super Bowl as it looks to top last year's popular ad starring Drake.

The news was announced on Twitter by T-Mobile chief executive John Legere who tweeted a three-second video of featuring a pink football and lots of typical game day snacks.

As yet there is no confirmation as to when the ad will be released or how long it will be, however Publicis Seattle will work on the creative.

Last year's pastiche of Drake's viral 'Hotline Bling' video was a huge success for the brand and was the fourth most shared ad of Super 50. The ad was also one of the first to make use of Instagram's 60-second video format.

T-Mobile's previous big game ads have featured stars such as Steve Harvey, Tim Tebow and Kim Kardashian. While no details have been released around this year's instalment, it is widely expected that it will feature a celebrity.

T-Mobile is the second mobile operator to confirm its place at this year's event after Sprint confirmed that it will run an ad in the second quarter of the game which will be handled by Droga5.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.