Target has promoted Rick Gomez to the role of chief marketing officer.
He replaces Jeff Jones, who left Target last August to join Uber as president of ride sharing.
Gomez joined September in 2013 as SVP-marketing. According to Target, Gomez’s leadership “has been instrumental in driving growth in Target’s signature categories of Baby, Kids, Style and Wellness.”
In his new role, Gomez will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications and corporate social responsibility efforts. He will report to Target chairman and CEO Brian Cornell.
“Rick has a deep understanding of the retail marketplace and brings an analytical, strategic and collaborative approach to the work he leads to reach our guests and drive the business. As our new chief marketing officer, Rick will build on Target’s history of world-class marketing to drive traffic, sales, guest loyalty and brand equity during a time of rapid retail change. Rick is a very talented marketer whose leadership will be critical as we continue to refine our marketing efforts and reach our guests in new, relevant ways,” said Cornell in a statement.
Before joining Target, Gomez held senior marketing roles at MillerCoors and PepsiCo.