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AB appoints client services director and commits to new London base


By Richard Draycott, Managing Director

January 19, 2017 | 2 min read

Exeter-based digital agency AB has appointed a new client services director and committed to a new office space in London as it continues its growth into 2017.

Michelle Fero joins AB from Embrace where she was an account director, prior to which she spent seven years as client director at leading branding agency Landor Associates.

Fero’s remit will include growing the agency’s London presence, servicing existing clients and will be very much involved in the agency’s drive for more new business in the years ahead.

Speaking of the appointment Ed Burnand, partner at AB, said: “Recruiting great talent and hungry minds is always on the top of our agency hit list. We’re so glad to have found Michelle and excited about the opportunities she will bring to the agency with her wealth of experience. AB are gutsy, proud, and always ready to take on a deadline. True character shines through when challenges arise. Our aim is always to add value, which means measuring success is a priority.”

The agency has also taken office space at We Work in Paddington in order to grow their presence in the London market with the aim of adding more clients to their roster which already includes Flybe, Tesco and IG Group.

Burnand added: “Our new space is utterly perfect for collaborating with innovative businesses, to share knowledge and position ourselves to pitch for new work. We were slightly apprehensive of investing in a co-working space, however after being part of the WeWork community for a few months, we’ve realised that we’re part of network that is open to a world of opportunity with some incredibly talented creative businesses.”

“Over the last two years AB have been working with more technology and software businesses, particularly ambitious start-ups to build and evolve their brand and then form a robust digital strategy to ready these businesses for globalisation. Glassbox being a good example of an ambitious start-up that has landed some huge deals in the last year alone with financial and retail businesses, because of their innovative technology. We also recently secured an exciting new digital and technology project with Heineken UK.”


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