Quartz has acquired AI research firm Intelligentsia.ai in a move that could form part of its first paid-for service.
The San Francisco startup provides research and analysis on artificial intelligence to business executives.
It’s Quartz’s first acquisition in its four year history and will be built out into a separate specialist product aimed at helping businesses better understand AI and its applications. The new offering is expected to be announced soon.
Intelligentsia.ai founders Dave and Helen Edwards will write for the site in the interim before the new product launches, joining the news brands two reporters currently focused on AI and automation.
Quartz editor-in-chief Kevin Delaney told Recode a subscription model separate to the news site is being worked on, which the integration of the AI firm could play a part in.
The firm used to offer research reports, company profiles, and an email for an annual subscription of $250 a year. It is not yet known how much the service will cost under Quartz ownership.