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AMC Marketing Odeon

Odeon restructures exec board spearheaded by former Costa global CMO hire


By John McCarthy, Opinion editor

January 10, 2017 | 2 min read

UK cinema group Odeon has made significant changes to its executive committee that has seen three new hires swell its ranks.


Odeon's London IMAX experience

Bringing aboard a wealth of marketing savvy is Carol Welch, who joins as managing director. She previously served as the global chief marketing officer from Costa, the hot drinks chain.

She is tasked with guiding the company through its new AMC ownership, primarily with growing the brand and improving the customer experience.

Additionally, former group UK & Ireland MD Duncan Reynolds is promoted to newly created role, group development and real estate director. And completing the trio of new hires is Andy Alker joining as chief finance director.

Mark Way, president of AMC Europe and managing director of Odeon Cinemas Group, said: “The appointment of these skilled directors gives us an even stronger executive team in Europe, with the capabilities and experience that we’ll need to accelerate and evolve our strategy now that we’re part of the AMC family.”

AMC Marketing Odeon

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