Japanese tourism board looking to attract more Brits in 2017 with Digital Visitor appointment

Simon Jones of Digital Visitor

The Japanese National Tourism Organization (JNTO) has re-appointed Bristol-based social media agency Digital Visitor following a competitive pitch.

This latest win comes off the back of three highly successful social media campaigns for JNTO during 2015 and 2016 and comes as a result of the agency’s growing experience in the Japanese market.

More than 250,000 Brits visit Japan every year and Digital Visitor’s social media team has been tasked with delivering three new campaigns in the first half of 2017 with a view to enhancing awareness of Japan as a popular international destination.

Hollie Mantle, marketing and communications Manager at JNTO, said: “In the last year, the number of inbound visitors to Japan has hit record highs. And, as Japan’s largest European marketplace, the UK has been critical to JNTO’s success.

“Having already worked with Digital Visitor in the past year, we had no hesitation in continuing our partnership into 2017. And naturally, we head into the New Year with high expectations for the three campaigns they are set to deliver over the coming months.”

Simon Jones, client services director at Digital Visitor, said: “Our team has always thoroughly enjoyed working with JNTO, a result of the beautiful imagery and travel inspiration a country like Japan brings to the table. Our success in this competitive pitch highlights the level of success we’ve shown this type of content can deliver.

“We were pleased to hear about Japan’s inbound tourism successes, and we feel that social media has a key role to play in driving those achievements forward. Come the end of 2017, we expect Japan to be one of the most talked about destinations in the UK.”

A social media veteran of over 10 years, Digital Visitor prides itself on connecting its clients with their most valuable audiences. Specialists in providing strategic social media marketing solutions to the tourism industry, Digital Visitor has worked with a range of renowned international clients including Catalunya Tourist Board, Breckenridge Tourism and Mauritius Tourism.

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