Tinder tricked attendees at the International Consumer Electronics Show (CES) into thinking it had found a more novel solution to modern dating than thumbing through pictures of potential romantic matches on your smartphone.
Looking to capitalise on the trend for all things virtual reality at this year's tech bonanza in Las Vegas, the dating app unveiled a spoof VR headset designed for two people.
Dubbed Tinder VR, the company claimed in a blog post that it felt inspired to create its own version of the tech in the new year.
"But here’s the thing: our mission has always been to get people together to have real experiences in the real world," the company added, "so how do we reconcile the fact that VR is the antithesis of this?"
The answer seemingly came to the LA-based firm in the form of "removing the V from VR."
The result was a multi-user VR headset designed with the Tinder experience in mind, and like the app it only works when both users opt in and places them face to face.
Tinder put the fake product on display at CES, alongside the caveat: "Welcome to the future. It’s all about human connection. Give it a try—you might enjoy it."