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Agencies 4 Growth Festival Logo

Ad of the Day: Specsavers heads to wine country for latest 'Should've' campaign

Ad of the Day: Specsavers

Specsavers is harking back to the timeless, French style of films such as Jean de Florette with its latest ‘Should’ve’ campaign debuting during tomorrow night’s (7 January) launch episode of The Voice on ITV.

Created by its in-house creative agency, the spot portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler, with disastrous consequences.

Commenting on last year’s ‘Fawlty Car’ campaign, Specsavers’ creative director Graham Daldry admitted it was a “tough act to follow” but as the commercial reunited the Specsavers team with “the absolute master of cinematic and comedic storytelling” – Rattling Stick’s Daniel Kleinman – he knew it was in safe hands, having last worked with Kleinman on the 2012 ‘Angry Chef’ campaign.

“To return to the ‘Should’ve’ campaign after four years with such a strong script was a pleasure; as was working with the Specsavers team again, especially in the French wine region, which had its obvious perks,” commented Kleinman.

Running across national TV and cinema, the campaign includes 60, 40 and 30-second edits as well as multiplatform digital activations.

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