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Specsavers: Should've by Specsavers Creative

Client: Specsavers
Date: Jan 2017
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Specsavers’ latest TV commercial sees its in-house creative agency reunite with directing legend, Rattling Stick’s Daniel Kleinman.

Promoting the UK’s leading opticians’ new online booking system for eye tests and breaking during the inaugural episode of The Voice on ITV on Saturday 7 January, the ad is a hark back to the timeless, French look of films like Jean de Florette. Shot on location in Provence, and set in an archetypally French chateaux, it portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler, with hilariously disastrous consequences.

Credits

Creative director: Graham Daldry

Art director: Naomi Bishop

Copywriter: Richard James

Additional Credits: Media company: Manning Gottlieb OMD

Production company: Rattling Stick

Director: Daniel Kleinman

Production company producer: Johnnie Frankel

Post production: Framestore

Editor: Julian Tranquille @ Cut + Run

Audio Post Production: Simon Capes at Soho Square Studios

Music: Le Plombier, composed by Nick Foster for Soundtree Music

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