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Marketing Wendy's

Complaints swamp Wendy's for tweeting an image of nationalist meme Pepe the Frog


By John McCarthy, Opinion Editor

January 4, 2017 | 4 min read

Wendy’s has brought to a close its stream of favourable media coverage generated by its sassy social media team by briefly sharing a reworked image of Pepe the Frog, now following the US election an meme closely associated with white supremacists.


Wendy's use of Pepe

The run started at the start of the year when the outlet allegedly schooled a Twitter user casting shade on its claim to never freeze its meat – the revelation that Wendy’s indeed uses fridges made headlines.

However, the Daily Beast is reporting that with the outgoing user engagement, the brand has ruffled some feathers when it posted a Wendy’s version of the alt-right amphibian.

The company issued a statement claiming it was “unaware of the recent evolution of the Pepe meme,” and as a result, the tweet was promptly deleted. Below are just some of the high-engagement “burns” posted by the brand.

Marketing Wendy's

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