Grey Group acquires Tank, top Canadian healthcare agency

Michael Houston, CEO of Grey North America (left) with Grey Group Canada Mark Lanouette

Global agency Grey Group today announced it has acquired Tank, a leading Canadian healthcare and consumer agency with offices in Montreal.

Tank will retain its name and become part of Grey Group Canada which already operates in Toronto, Vancouver and Montreal. Marc Lanouette, president of Tank, will become CEO of Grey Group Canada.

In making the announcement, Michael Houston, global president and CEO of Grey North America, said, "This acquisition reinforces our commitment to expand our capabilities and critical mass in the Canadian market, especially in Quebec, as well as in the important healthcare sector. We also intend to build Tank's footprint in the US, Europe and Asia beginning in 2017."

Tank was founded in 2007 and is a full-service agency, with healthcare and consumer divisions. Its client roster includes AbbVie, BMS, Pfizer, Eli Lilly, Lundbeck, Telus Health, Department of Canadian Heritage and Caisse de depot. Tank was recognized with a Cannes Lion in 2016 in Radio.

Marc Lanouette said, "We are thrilled to join forces with Grey. Together, we hope to grow Grey Canada and export Tank's unique healthcare marketing model worldwide."

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