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Delineo team completes management buyout

By Michael Feeley | Founder and chief exec

Delineo

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The Drum Network article

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December 13, 2016 | 3 min read

Delineo, the Manchester based marketing agency, has announced a successful management buyout led by the executive management team of Stephen Frater, Sam Rowlands, Leigh Sheridan and Julia Ingham.

The buyout sees experienced digital director Stephen Frater take on the role of managing director and current chief executive officer Nick Melvin move to the position of chairman while remaining as a project strategist at the agency.

Commenting on the changes, Frater said: “The MBO has been a transition process that has seen the executive management team assume operational control of the business over a three-year period during which time we have significantly grown the agency and its digital services. With a fantastically supportive Board we have had the opportunity to grab hold of the agency and stamp our mark on it.

“The executive management team has a great balance of skills and agency experience. I'm looking forward to leading the team through the next evolution in agency services. Nick's continuing role in the business is a real bonus as we know we will be able to call on his experience when needed.”

Melvin added: “Sustainability is one of the greatest challenges for any agency – the MBO team have invested blood, sweat and tears in transforming Delineo for a new generation. In the process, they have created a fantastic opportunity for themselves and their colleagues. I am immensely proud of their achievements and thrilled to have the opportunity to keep playing a part on the agency.”

Along with the new Board, Delineo have appointed a senior leadership team to support the growth and culture of the agency.

Sam Rowlands commented: “The appointment of senior staffers to lead from within the business gives us the foundations we need to realise our growth ambitions. We have an immensely talented, charismatic, and bright senior team who have been central to growing this agency with us. This is a statement that we want these people with us in the future, creating and developing great work together."

Delineo was founded in 1982 by Steve Rothwell and taken over by Nick Melvin and David Southworth in 1998. One of 18 members of the Incorporated Practitioners in Advertising based in City Centre Manchester, Delineo are the current holders of the RAR award for Digital Creative and were named #1 Elite Digital agency 2015 by The Drum.

Modern Marketing Creativity Social Media

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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