Flixmas kicks off The Drum Network's Christmas Game Guide


By Richard Draycott, Managing Director

December 2, 2016 | 3 min read

The advent calendars are out and the countdown to Christmas is on – only three more Friday afternoons to get through before the big man in red pulls in to town.

So, to give you something to do on these long Friday afternoons (other than online shopping, of course) The Drum Network has chosen three christmas games created by our member agencies to help bring a little more Christmas cheer to what has been a challenging year and so you can pit your wits against your colleagues.

First up is Nottingham-based agency Distinction, who has put a new spin on the movie name search with the launch of Flixmas.

The aim of the game is to guess all 20 Christmas films based on clues that are hidden in the festive scene. Although 20 doesn’t sound like many, it’s a lot harder than it sounds! At the time of writing, the highest score at the Distinction office was only 12 – and they created the game!

Once you guess a film correctly, you’ll be treated to a snippet of trivia, which is great for storing away and then mentioning when the family is gathered around the TV on Christmas Day. You’re also against the clock and not only that, each user only has three lives to get all 20 movie titles, so make sure you’re certain of your answer before hitting ‘Enter’!

This is great way to start feeling jolly and to pass the time if your work is dwindling in the lead up to Christmas (or you need a break from the stress) – just take 10 minutes to see if you can beat your personal best! #Flixmas could also be used as a way to bring the office together and see if you can guess all 20 films between you… or, of course, do the opposite and get some friendly rivalry going amongst you and your colleagues.

The #Flixmas Film Hunt was inspired by the popular (and addictive) game Popcorn Garage and project planning began back in September. Designers and developers at Distinction have been working hard to create the game and get it looking fantastic. The marketing team have devised a strategy to promote the game, which includes email and social media campaigns. This is not the first time that Distinction have worked on a self-promotion project; the most recent being a timeline showing the last 15 years of digital to commemorate their 15th birthday as an agency.

“The main aim of the Flixmas project was to create something fun and accessible that everyone can enjoy. The team has worked really hard and I think we’ve succeeded in creating an entertaining game that will get everyone talking – and also get everyone in the Christmas spirit,”’ said Henry France, digital marketing manager at Distinction.


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