Adobe is top lead-to-revenue management platform vendor, research firm reports
Adobe announced last week that the company was recognized as a leader in “The Forrester Wave: Lead-to-Revenue Management Platform Vendors, Q4 2016” report by Forrester Research, Inc. for the second consecutive year.
Adobe
Of the eleven vendors Forrester evaluated, Adobe was among five companies recognized as a leader across 36 criteria, including strategy, current offering and market presence.
“It’s more important than ever that brands provide exceptional, highly personalized experiences across the entire customer journey,” said Stephan Dietrich, vice president, Adobe Campaign. “Our leadership in Forrester’s L2RM report validates the strength of our email and campaign management offering that helps both B2B and B2C enterprises evolve into Experience Businesses.”
Adobe Campaign enables B2B and B2C brands to improve customer engagement across online channels such as email, web, social, display and mobile channels, as well as offline channels including direct mail and point of sale. Adobe Campaign customers include British Petroleum, Christian Dior, HD Supply, L'Occitane, Los Angeles Kings Hockey Club, Motorola, Time Warner Cable, True Value, UBS and more.
“Adobe Campaign can meet the needs of B2B, B2C, and B2B2C marketers,” stated Forrester in its L2RM report. “Companies who are heavily invested with Adobe for marketing solutions should have no hesitation to evaluate Adobe Campaign as a L2RM Platform solution. Additionally, global companies operating in a B2B2C model should consider Adobe for its native strengths. Adobe Campaign is one of the few L2RM platform solutions that can be deployed on-premise or hosted at the vendor's data centre, which could offer an advantage for some marketers.”
Forrester defines L2RM as “business system for marketers whose offerings mandate a long, complex, or highly considered buying process,” and stated in the report, “L2RM mostly applies to B2B marketers, but not exclusively. The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing practices to drive effective customer engagement across the entire customer life cycle — from awareness to advocacy.”