Wieden+Kennedy London creates VR shopping experience to alleviate Black Friday chaos
Wieden+Kennedy London has created a new shopping experience ahead of Black Friday which avoids the rabble of the high street while enlivening the banality of online purchasing in the form of a virtual reality shop where people can buy with their eyes.
Wieden+Kennedy London's Shopageddon experience
The shopageddon.biz is a new e-commerce experiment from the creative agency which invites users to strap on a VR headset and visit the site where they can view a virtual space populated with goods available for purchase.
While just an experiment at this stage, the shopageddon site gives users the opportunity to purchase the products which they looked at the longest at the end of the experience. The prototype uses Amazon’s Application programming interface (API) and when users click product images they will be directed to Amazon.
Iain Tait, executive creative director at W+K said: “We’ve been experimenting with VR, making random things, and trying to figure out what it might all mean beyond entertainment. Last week we built this odd shopping experience as a rough proof of concept. And there’s only one moment appropriate to launch such an OTT shopping experience - Black Friday”.