Intu, the owner of some of the UK’s largest shopping centres, has won over The Drum readers to take our first festive European Creative Work of the Week accolade.
Created by Now, ‘Your kind of shopping’ sees beautifully and painstakingly crafted bird puppets inspired by stage shows used to personify different types of shoppers and shopper behaviours – from the ‘Last minute panic shopper’ to the ‘Wise shopper’.
The puppeteers in the film include specialist performers from Henson and War Horse with the puppets, film and photography produced by Blinkink.
The message of the campaign is that, no matter what type of shopper you are, intu understands you and can make your Christmas shopping experience better.
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