Intu, the owner of some of the UK’s largest and most popular shopping centres, is launching a new TV campaign under a new brand platform this Christmas: ‘Your kind of shopping’.
The Christmas campaign, created by Now, features beautifully and painstakingly crafted bird puppets inspired by stage shows such as War Horse and The Lion King to personify seven different types of shoppers and shopper behaviours - from the ‘Last Minute Panic Shopper’ in a flap to the ‘Wise Shopper’. The message of the campaign is that, no matter what type of shopper you are, intu understands you and can make your Christmas shopping experience better.
The puppeteers in the film include specialist performers from Henson and War Horse and the puppets, film and photography were produced by Blinkink and directed by Joseph Mann, who together have also helped create loveable characters for the likes of Cravendale and Churchill.
Executive Creative Director: Remco Graham
Creative Team: Juliet Kent, Clint Harding
Additional Credits: Head of Film and Content: Jeremy Muthana
Planner: Amelia Wood
Account Director: Jack Howker
Account Manager: Katy Stanage
Production Company: Blinkink
Director: Joseph Mann
Producer: Ben Lole
DOP: Matthew Day
Editing House: Stitch
Editor: Max Windows
Post Production: Wave Studios
Music: Simon Charles Pegg