Agency: Now
Client: Intu
Date: Nov 2016
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Intu, the owner of some of the UK’s largest and most popular shopping centres, is launching a new TV campaign under a new brand platform this Christmas: ‘Your kind of shopping’.

The Christmas campaign, created by Now, features beautifully and painstakingly crafted bird puppets inspired by stage shows such as War Horse and The Lion King to personify seven different types of shoppers and shopper behaviours - from the ‘Last Minute Panic Shopper’ in a flap to the ‘Wise Shopper’. The message of the campaign is that, no matter what type of shopper you are, intu understands you and can make your Christmas shopping experience better.

The puppeteers in the film include specialist performers from Henson and War Horse and the puppets, film and photography were produced by Blinkink and directed by Joseph Mann, who together have also helped create loveable characters for the likes of Cravendale and Churchill.


Executive Creative Director: Remco Graham

Creative Team: Juliet Kent, Clint Harding

Additional Credits: Head of Film and Content: Jeremy Muthana

Planner: Amelia Wood

Account Director: Jack Howker

Account Manager: Katy Stanage

Production Company: Blinkink

Director: Joseph Mann

Producer: Ben Lole

DOP: Matthew Day

Editing House: Stitch

Editor: Max Windows

Post Production: Wave Studios

Music: Simon Charles Pegg

Media: Blue449