Digital communications giant EE has partnered with Twitter for its UK TV service to introduce ‘Watch with Twitter’ functionality – enabling viewers to see what programmes are trending on social media.
Viewers will also benefit from seeing the official hashtag of the show they’re watching to make it easier to join in live conversations, with other novel features expected to make their way to the service in the New Year.
Twitter UK managing director Dara Nasr said: “Great telly and Twitter have always gone hand-in-hand – people love talking about their favourite shows and our new partnership with EE makes it easier than ever to discover which programmes are creating the biggest conversations.”
The provider has also partnered with NBCUniversal to integrate its on-demand ‘hayu’ app which premieres reality TV shows such as ‘Keeping up with the Kardashians’ on the same day the shows premiere in the US.
EE will further bolster its service with TV Replay, the ability to view any show from the past 24 hours on one of eight selected channels.