Marketing Nutella McDonald's

Italy at the epicentre of McDonald's Nutella burger launch


By John McCarthy | Opinion editor

November 12, 2016 | 2 min read

McDonald's is grabbing headlines with the roll out of an unconventional chocolate burger.

McDonald's Nutella

McDonald's new Nutella bun

Showing the power of unexpected brand collaborations, the fast food giant has partnered with Ferrero to release a Nutella spread 'burger'.

The product, called the 'Sweety con Nutella has debuted in Italy.

The food fusion contains no meat with consumers offered a considerable dollop of the spread between two buns instead. It promises "a soft bread with a creamy, indulgent center!"

The launch was announced on Facebook, generating substantial buzz online.

Read the post below (if you can speak Italian).

Marketing Nutella McDonald's

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