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Digital Transformation Blis The Golden Shaker

Blis Golden Shaker 2016: Team MEC is Bold Fashioned

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By Charlotte McEleny | Asia Editor

November 10, 2016 | 4 min read

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The next team to present in the now famous annual Blis Golden Shaker competition is team MEC with their creation: The Bold Fashioned.

MEC Blis

Team MEC at Blis Golden Shaker

The competition sees nine top media agency teams battling it out to find out who has the best cocktail making skills in the industry, with guidance from world famous mixologists - courtesy of Proof & Company.

MEC was this year represented by Carl Hillery, Joshua Campanella and Mike Jackson who made a cocktail from a base of tequila.

The winner will be crowned at the final in Singapore on the 17 November but leading up to that points can be amassed by generating social shares, so if this is your team, share away!

While the teams were busy creating their cocktail, we asked them two pressing questions about the future of the industry. Mike Jackson took on the task of answering the questions for the team.

What’s the ‘golden’ opportunity in APAC for you?

From our side, one of the key business priorities is in our content business, both regionally and locally. We’ve launched a new content offer called Wavemaker. We already had a lot of people who were doing content but were pretty much working within silos: SEO, production or branded entertainment. We’ve spent a lot of time thinking about how this content offer should evolve but also linking it to consumer purchase journeys. We’ve done a lot of work in looking at momentum studies and understanding how purchase journeys work for different categories. What we have now applied is our thinking about the relevant and appropriate roles but the relevant content touch points that will deliver on purchase journey. We’ve been selective in where we’ve launched it. Initially in Asia in we launched in three markets, we’ll have two more by the end of this year and many more in 2017.

How would you ‘shake-up’ the industry if you could?

I think it will be the same for many agencies but making sure clients see us as true business partners and not the old supplier relationship. This also means looking at the role of procurement and cost versus value in terms of the relationship we have with our clients. The media agencies have all evolved very strongly in the last ten years and one thing all guilty of is not demonstrating the true value. We really do understand measurement, return on investment and driving business forward.

Visit the hub keep up with all the action from Blis Golden Shaker 2016.

Digital Transformation Blis The Golden Shaker

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