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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Left and right wings co-exist in Dinosaur Bar-B-Que’s campaign from Y&R

Left wings and right wings get along just fine outside of the Beltway, especially when they’re barbecued chicken wings. Two creative directors at Young & Rubicam New York saw how tired people were getting about the political ranting on both sides of the aisle, so they took matters into their own hands for a campaign of another sort.

In hopes of inspiring civilized – and delicious – discourse, Y&R partnered with Dinosaur Bar-B-Que, with nine locations in New York, Maryland, New Jersey and Connecticut, and made an Election Wing menu featuring “Left Wings” and “Right Wings,” plus a “F*ckIt Buckit” combo of both for undecideds.

Left wings come in mild, medium and “nasty,” while right wings go all the way up to “deplorable.” But the real hope for the fun campaign is that people of all persuasions can have a quiet a meal together on what will no doubt be a divisive election day. Because, according to the campaign, in the end, we're #allinthesamebucket.

Overall Rating
4/5 Vote