WALK IT initiative launched by Crohn's and Colitis UK to raise awareness and funds in 2017
Crohn’s & Colitis UK, the leading UK charity in the battle against Crohn’s Disease and Ulcerative Colitis, has brought TVC Group on board to promote WALK IT 2017, a nationwide walks programme to raise awareness of, and vital funds for, the conditions.
TVC won the brief following a competitive pitch and has been tasked with developing and implementing an integrated PR, marketing and comms strategy to support the objectives of the walks.
Every 30 minutes, someone in the UK is diagnosed with Crohn’s Disease or Ulcerative Colitis, the two main forms of Inflammatory Bowel Disease (IBD).
TVC won the brief following a competitive pitch and has been tasked with developing and implementing an integrated PR, marketing and comms strategy to support the objectives of the walks.
WALK IT 2017 is designed to raise awareness of IBD, a largely hidden disease, and help reduce the stigma, fear and isolation experienced by those affected.
TVC’s campaign will position Crohn’s and Colitis UK as the leading UK charity within the IBD sphere and raise funds to support the charity’s mission to help people with the conditions live their lives to the fullest.
WALK IT 2017 will see eight routes of 5km and 10km rolled out across the country in May, June and July 2017.
Sam Afhim, director of income generation at Crohn’s & Colitis UK, said: “WALK IT is one of our biggest fundraising drives of the year and we wanted a PR and marketing partner to help spread the message far and wide.
“Chronic conditions like Crohn’s Disease and Ulcerative Colitis are becoming more common, especially among young people, and the impact on work, social and family life can be devastating.
“At least 300,000 people in the UK have been diagnosed with Crohn’s Disease and Ulcerative Colitis, but we think the number of people living with the condition is more than double this. The awareness and funds we’ll raise from WALK IT 2017 are crucial to help us beat these lifelong conditions.”
James Myers, group managing director at TVC Group, said: “We’re thrilled to win this brief. TVC has a rich heritage in supporting charitable causes and helping them raise awareness for their campaigns. We hope we can help inspire a whole new community of people to get walking and make WALK IT 2017 bigger, better and even more successful than last year.”
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