Delhi India Marketing

Cath Kidston opens first India store as part of major global expansion


By Charlotte McEleny, Asia Editor

October 31, 2016 | 2 min read

Cath Kidston has made its first major strategic move after it was acquired by Baring Asia earlier this month, launching its first store in India.

Cath Kidston launches in India

Cath Kidston launches in India

The new store in Delhi opened last week and represents an ongoing investment for the British brand in Asia. The business said it would follow this launch with another store in Mumbai.

The news also comes just a month after Baring Private Equity Asia (Baring Asia) acquired the equity stake of TA Associates, a US private equity company, becoming the controlling majority shareholder.

At the time of the announcement , Baring Asia said the ‘Asian expansion continues to be a strategic priority’.

Kenny Wilson, CEO of Cath Kidston, said: “The new store opening in India marks an important step in our overseas expansion. India is a very important market for us. Our customers in India have been able to buy our clothing, accessories and homeware online for some time now and I am really pleased that we are able to now provide the actual stores for them to visit.”

Alongside the India launch, the brand is also opening stores in Japan in Sendai, Sapporo and in December Kitasenju, and the Middle East in Qatar and the UAE. In Latin America, Cath Kidston recently appointed Michael Engelhaupt as its first head of Latin America to lead expansion in the region.

Delhi India Marketing

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