As Nike-athlete and renowned golfer Tiger Woods continues to slip down the Official World Golf Ranking (ranked 802nd in the world at the time of publication) the sporting pioneer has unveiled a new series of branding.
The TGR brand has been released as a replacement for Woods’ TW branding, with the design implementing the W in Woods reimagined as a tiger (or TGR) paw.
On the Tiger Woods website, he said: “My team and I have applied these principles … to all that we’ve accomplished over the last 20 years. But I believe this is just the beginning.
“As I enter this next chapter with TGR, I'm committed to building a legacy that goes beyond just me. Because true excellence - TGR's kind of excellence - knows no limits.”
Woods’ comments hint that his time at the top of the sport may be coming to an end, having not competed in a PGA Tour event for 14 months following back surgery. It’s clear he remains one of the strongest recognisable brands on the tour and the new identity is well placed to capitalise on this prominence.
As part of the new venture, Woods will be continue to be involved behind-the-scenes in PGA events such as the Quicken Loans National and the Genesis Open, his golf course design company will come under the new banner, as will his restaurant and the Tiger Woods Foundation.
“What you see here is more than just a logo; it’s the symbol of our future, a mark that proudly shows our mission and beautifully tells our story to the world,” Woods concluded.