Marketing Guides Technology Facebook

How to use Facebook marketplace: a step by step guide


By Ali Tufail, -

October 13, 2016 | 4 min read

Facebook recently launched its marketplace to the public, taking on the likes of ebay, Gumtree, and Craigslist. Whether it will succeed in a crowded market is yet to be decided but if you are curious about how to use it, follow our step by step guide and you should have your first item for sale on Facebook in no time.

How to use Facebook Marketplace

How to use Facebook Marketplace

Step 1) Enter the marketplace

When you log in to Facebook you should notice a new 'shop' icon. If this is your first time seeing it, Facebook will alert you to this. Click the icon to proceed.

Facebook marketplace guide - step 1

You will be presented with more information from Facebook before proceeding further.

Facebook marketplace guide - step 2

Step 2) Add a photo

You will be prompted by Facebook to add a photo of the item you are selling. Unlike some online marketplaces, Facebook does not charge for adding multiple photos to listings. Make sure you add clear photos, and as many as you can to give the most information about the item.

Facebook marketplace guide - step 2

Step 3) Add a title

Next, Facebook will ask you to enter a title. Make sure your title is not too long and clearly states what you are selling. Facebook imposes a 100-character limit on the title.

Facebook marketplace guide - step 4

Step 4) Add a description

Now Facebook will ask you to add a description for your item. Include as much relevant detail as possible about your item, as Facebook recommends "condition, size, colour and more".

Facebook marketplace guide - step 5

Step 5) Add a price

Facebook will need you to choose price for your item. This will be displayed in your local currency. You can edit this later if you like.

Facebook marketplace guide - step 6

Step 6) Add location and category

Now that Facebook has all the details for your item, it will need you to choose a location to advertise this in and a category that it best falls under.

Facebook marketplace guide - step 7

Choose a category from the pre-made list supplied by Facebook.

Facebook marketplace guide - step 8

Step 7) Complete

If you have followed the guide correctly, Facebook will set your item to active so it will be visible to people. It will also take you to your items management area, where you can communicate with buyers and edit your items.

Facebook marketplace guide - step 9

You should now have your first item for sale in the Facebook Marketplace.

Looking for more step by step guides, have a look at our Marketing guides page.

Marketing Guides Technology Facebook

More from Marketing Guides

View all


Industry insights

View all
Add your own content +