How do you build a micro-influencer marketing strategy?
Influencer marketing is a burgeoning sector as brands increasingly realise that aligning themselves with celebrities alone is not the only way to build engagement. The very nature of what constitutes a ‘celebrity’ has changed thanks to social media platforms like Instagram and Twitter.
Micro-Influencers: 7 Ways Niche Influencers Drive Successful Programs
Ordinary people known as micro-influencers can have up to 10,000 social media followers and offer an opportunity for brands to utilise these influencers to shape their marketing strategies.
The Drum's lastest webinar, in association with Curalate, 'Micro-Influencers: Seven Ways Niche Influencers Drive Successful Programs' to be held on Wednesday, October 26 at 3:00 PM - 4:00 PM BST will answer some of the most pressing questions on what influencer marketing is and why brands should care.
How influential can micro-influencers be? Twitter decided to find out by teaming up with Annalect to study people’s receptivity to influencers on Twitter. It found that 49% of its respondents relied on influencers, coming second to relying on friends which was 56%.
But embarking on influencer marketing can be challenging if not done right. Brands need to cultivate an authentic marketing message alongside finding quality influencers.
The Drum webinar on micro-influencers is hosted by The Drum's chief marketing officer Philip Buxton, with Emily Auchincloss, global online communications manager at Farfetch, and Curalate marketing director and resident Instagram Influencer @BrendanLowry. It will provide insight and tips on how to build a successful marketing strategy and land the right micro-influencers.
Get started on your influencer marketing strategy by listening to the webinar here.