The Drum Awards Festival - Official Deadline

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August 14, 2016 | 1 min read

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What is influencer marketing and why does it matter?

Recent research from eMarketer revealed ‘micro-influencers’ have more loyal communities and drive higher engagement than traditional ‘influencers’ – but why?

In this webinar, Curate marketing director and resident Instagram influencer, Brendan Lowry, joins Farfetch global online communications manager, Emily Auchincloss, to explore what influencer marketing is; tips for building a successful influencer marketing strategy; the value of micro-influencers and how they can help you and finding and landing the right micro-influencers.

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