7 ways niche influencers drive successful campaigns

What is influencer marketing and why does it matter?

Recent research from eMarketer revealed ‘micro-influencers’ have more loyal communities and drive higher engagement than traditional ‘influencers’ – but why?

In this webinar, Curate marketing director and resident Instagram influencer, Brendan Lowry, joins Farfetch global online communications manager, Emily Auchincloss, to explore what influencer marketing is; tips for building a successful influencer marketing strategy; the value of micro-influencers and how they can help you and finding and landing the right micro-influencers.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.