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Future of TV Snap MTV

MTV International is creating three Snapchat Discover series

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By Haley Velasco, Freelance journalist

October 9, 2016 | 2 min read

In an effort to create programming that lives on Snapchat, MTV International is launching three new video series.

MTV is creating three Snapchat Discover series

MTV is creating three Snapchat Discover series

The first which launched on Sept. 29 is a game show called “Show Us Ur Phone” where the host meets couples on the street and looks through their phones. Premiering in October, MTV has created “MTV Sex Squad,” which is based on interviews about sex, and “MTV Threads,” which is a fashion series with musicians like DNCE and Zara Larsson.

The three series are planned to have eight to 10 episodes, which will each be between three to five minutes.

Snapchat has been mining TV networks and production studios to create content. They partnered with NBCUniversal to produce series on linear TV options like “The Tonight Show” and “E! News.” In the UK, Bleacher Report created a weekly soccer series, “Saturdays Are Lit,” in partnership with Copa90.

According to MTV, the Snapchat Discover which launched in January 2015, has garnered millions of views per day.

Future of TV Snap MTV

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