West Midlands companies ‘donate’ their homepages to promote youth homelessness charity St Basils
Last Friday (30 September), companies across the West Midlands helped to raise awareness of the work of the West Midlands largest youth homelessness charity, St Basils, by an unusual means: they donated the homepage of their company website to the charity for the day.
The unique initiative was the idea of creative communications agency One Black Bear, while companies taking part included BHSF, Birmingham Civic Society, BPN Architects, Dixons, Fira, IDEX Consulting, Paradise Circus Limited Partnership, Shire Insurance, The Space Studio, Trinity Mirror Midlands and Tuckers Solicitors.
The participating websites displayed a St Basils ‘overlay’, linking to St Basils’ website, while other participants donated homepage advertising space or supported the charity through their social media channels instead.
Barrie Hodge, head of fundraising and communications at St Basils, said: “We believe this is a unique initiative and that no other charity has ever done this before. We know most business’ homepages on their websites are literally their shop window to the world so we’re really pleased that these companies across the West Midlands have agreed to take part and donate their homepage for the day to help raise awareness of our work.
“During 2015 to 2016 over 5000 young people aged 16 to 25 sought our assistance and 1,200 were housed in our schemes. We support our young residents to access education, training and employment but we need more people to be aware of all we are trying to achieve, if we are to reach out to more young people and help them break the cycle of homelessness.”
One Black Bear is based in Fazeley Studios, Digbeth, Birmingham.
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