Lip-sync battles catch attention of Southwest Airlines customers in new ad campaign

Taking a chapter from Jimmy Fallon "lip-synch" battles from the Tonight Show, Southwest Airlines launched an ad campaign this week that features Southwest Employees sharing the "yes" message through lip-synch singing.

With customer service agents singing tunes like "Any Way you Want It" by Journey or "Whatever You Like" by T.I., viewers get the message that the "Yes" campaign is a fresh direction for the airline. With actual employees and customers competing in the lip-sync battles, Southwest also plans more messaging on social media channels around the new campaign in the coming weeks.

Working with agency partner GSD&M of Austin, TX, the series of lip-synch batters showcases the overall message of the ad campaign, according to Southwest, which is potential flyers can see that Southwest is bucking a trend in the airline industry and showcasing why Southwest continues to be different from the competition: their customers experiencing "Yes" when others don't. GSD&M has also been the partner agency in promoting the ongoing "Transfarency" campaign that launched in 2015 which is defined by Southwest Airlines as a place 'where customers are treated fairly and low fares actually stay low.'

Beginning last night during the Sunday night NFL football game aan on through early 2017, ads will feature a lip-sync battle between a Cleveland-based customer service agent, a San Diego-based Customer Service Agent, and a Chicago Midway based ramp agent. Meanwhile, another battle is ongoing featuring a customer service agent based in San Diego, and a Las Vegas-based Captain. Additionally, Southwest plans to distribute in-flight drink coupons, rewards points, gift cards and more at various Southwest locations.

Further, a separate social media contest is underway on the airline's Instagram and Twitter pages.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.