Modern Marketing Twitter Emoji

Kevin Hart partners with Twitter and Periscope on custom emoji

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By Adam Flomenbaum | Co-Executive Editor

September 19, 2016 | 3 min read

Kevin Hart is all about emojis – but really, who isn’t? The actor last week released the “Kev Moji” app, claiming that it is the first emoji app to feature real faces.

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Taking this concept mainstream, Hart and Periscope worked together to create “Kevin Harts.” When people click to give hearts, one of the livestreaming service’s signature features, little Kevin Hart heads populate the broadcast. To activate this feature, people have to use the hashtag #KevinHartWhatNow or #KHWhatNow in their broadcast title.

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Hart also partnered with Twitter on a custom emoji whenever people tweet with the two hashtags, marketing the first time anyone has had both a custom Twitter emoji and a Periscope emoji running at the same time.

Hart has over 30 million Twitter followers, making him the most followed film actor on the platform. He was also one of the first film stars to use Periscope, and is now one of the most-watched broadcasters.

Modern Marketing Twitter Emoji

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