Publicis London promotes Trent Patterson to succeed Will Arnold-Baker as MD

Trent Patterson

Publicis London has announced the promotion of Trent Patterson, its head of account management to succeed Will Arnold-Baker as its new managing director.

Arnold-Baker is set to depart the business at the end of the year after 12 years with the company, although his next venture had yet to be revealed at the time of writing.

Patterson will report into Publicis London chief executive Karen Buchanan, having spent six years within the agency.

Buchanan said: “Will has played a huge part in Publicis London’s success over the years and will be much missed. He has our full support and encouragement in his new venture and we wish him every success." "Promoting Trent to managing director was an obvious decision, not only is he passionate about delivering creative excellence and has vast experience in managing existing clients and securing new clients, he has established himself as a driving force for the business and a committed and respected leader within the agency."

Earlier this week, The Drum revealed that Publicis UK had won the creative account for estate agency YOPA, which released its first ad campaign today.

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