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Fixed fee estate agency YOPA hands creative account to Publicis UK

By Stephen Lepitak | -

September 14, 2016 | 3 min read

Fixed-fee estate agent YOPA has handed it's creative account to Publicis UK which will include above-the-line, digital and creative activity.

The agency was appointed following a three-way-pitch, with the first campaign due later this month which will relay the benefits to house sellers of using YOPA which offers a one-off, commission free fee.

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Fixed free estate agency YOPA hands creative account to Publicis UK

Daniel Attia, co-founder and chief executive, YOPA said: "We loved Publicis’ energy and refreshing approach. We’re incredibly excited about our upcoming advertising campaign and are confident that it will significantly boost public awareness of YOPA’s service, propelling the brand to the next level."

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Guy Wieynk, chief executive, Publicis UK and Western Europe said: "We’re delighted to be working with a game-changing brand such as YOPA. Like them, we were surprised that the property market has not moved on more quickly from its current High Street format with the advent of the internet. After all, nearly every other sector has evolved and changed; banking, insurance, travel and retail to name but four. We're looking forward to highlighting how some of the unnecessary pain of moving house can easily be avoided."

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