Twitter released apps for Amazon Fire, Apple TV and Xbox One which will feature all live streaming available on Twitter, including 10 upcoming NFL Thursday Night Football games.
“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” said Anthony Noto, chief financial officer at Twitter, in a statement. “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”
This announcement comes on the heels of NFL commissioner Roger Goddell crafting his own tweet to announce that Twitter had won the rights to stream the 10 Thursday Night Football games (his first tweet in 19 months). With Twitter’s foray into live video, the company is looking to shift perception by betting big on video and by capitalizing on live events.
In addition to football streaming, content from Major League Baseball Advanced Media, the National Basketball Association, the Pac-12 Networks, Cheddar and Bloomberg News, as well as top tweets, vines and periscopes will be available. Through the Apple TV system, users can watch live streams and tweets side by side on their TVs.
The application will be available for users of these devices without a Twitter account or a pay-TV subscription, the company said in a statement on Wednesday.
The apps will be available globally through the App Store for Apple TV. For the Xbox One they'll be available in markets around the world including the U.S., the U.K., Australia, Brazil, Canada, and Mexico. For Amazon's Fire TV and the Fire TV Stick, they'll only be available in the U.S. and U.K.