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AlarmForce launches new site optimized for local search


By Michael Feeley, Founder and chief exec

September 14, 2016 | 2 min read

Toronto-based AlarmForce has launched a new mobile-first website optimized for local search, created by digital media agency DAC Group.

AlarmForce provides security alarm monitoring and related services throughout Canada and select markets in the United States.

DAC Group, also based in Toronto, has worked with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign work.

The site is optimized for conversion based on local search. To accomplish this, DAC Group created all new content – SEO and conversion-optimized to reach existing and potential AlarmForce customers with content relevant to them at the local level, whether in one of the cities AlarmForce serves across Canada or one of the five states it serves in the U.S.

Beth Robertson, AlarmForce’s vice president of sales and marketing, said: “We are so pleased with new look and functionality of our website. The team at DAC brought their expertise and total commitment to this project and delivered an incredible site for AlarmForce.”

In November, DAC Group will launch hyper-localized landing pages for each of AlarmForce’s three major product categories. Because each page will have original content relevant to individual locations, this strategy will help boost organic ranking and conversions, as well as paid search results.

Mario Lemieux, President of DAC Group Canada, said: “The new website translates the new brand evolution and optimizes the user experience with a focus on performance. We believe the site will provide significant increased value to Alarm Force and its customers with its conversion optimized local approach, paired with strong and useful analytics.”

DAC Group is one of the largest independent digital media agencies in North America, with a growing international footprint in the US, Canada and Europe.


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DAC is one of the largest independent digital media agencies in North America, with a growing international presence and offices in the US, Canada and Europe. We...

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