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Stefan Bardega named as UK CEO of iProspect

Stefan Bardega, and Tracy deGroose

Dentsu Aegis Network has today (5 September) named ex-ZenithOptimedia and MediaCom digital chief Stefan Bardega as chief executive of iProspect UK.

Bardega (above, left) will report to Tracy De Groose, chief executive of Dentsu Aegis Network UK & Ireland, (above, right) and will work closely with iProspect’s existing leadership team to deliver the agency’s growth ambitions.

In addition to his iProspect responsibilities, Bardega will also have group-wide accountability for accelerating digital capabilities and growth across the UK, to help the network's roster of clients, which includes: British Airways; Sky; Diageo; British Gas and Kellogg's. and maintain its leadership position in the market.

Bardega joins from ZenithOptimedia where he most recently served as global chief digital officer overseeing the output of their 2,500 digital specialists in 75 countries. He was also responsible for re-engineering the global programmatic offering.

Bardega’s career began in 1996 working in quantitative research for Carlton Television. He then went on to hold a number of senior digital management roles at Outrider and MediaCom, before joining ZenithOptimedia in 2014.

Tracy De Groose said: “In a digital economy the businesses that win are the ones that deeply understand their customers and connect with them in the most relevant ways. Data-driven insight has never been more important to brand performance and business growth and iProspect is a market-leader and true innovator in this space."

Bardega added: “iProspect has been a pioneer in the performance marketing space for many years. The opportunity to join this market-leading operation, to develop the team, product and clients and to take on a broader digital leadership role across Dentsu Aegis, is a privilege.”

News of Bardega’s appointment follows Chris Whitelaw’s promotion to iProspect’s EMEA President and Global Commercial Director at the beginning of this year.

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