Customer relationship marketing agency Rapp has appointed Laura Holme as vice-president, new business and marketing director to lead the agency's business development and marketing activities in the UK.
Holme will report directly into the Rapp UK chief executive Chris Freeland, as they, along with president Sophie Daranyi, accelerate the focus on organic client growth and new client wins.
Prior to joining Rapp, Holme held the position of group new business director at Publicis UK. Holme has 15 years of industry experience, having held positions within agencies including McGarryBowen, DraftFCB, HTW/Wunderman EMEA, CDP Advertising and Ballyhoo New Business & PR, working with high profile brands such as UBS, Garnier, Nestlé, SCA, EE, Royal Mail, Knight Frank, Coca-Cola, AstraZeneca, Rolls-Royce and Google.
Freeland said: “Laura has great determination, a wealth of experience and a profound knowledge of all things new business and marketing. Her passion, drive and energy to push boundaries on every new business opportunity demonstrate her professional strength and belief in the agency.”
Holme said of her new role: “I’m elated to work alongside a smart and ambitious management team in an agency that holds a unique, capable and credible offering. I look forward to generating new business leads, working on exciting new projects and leading the team into the next phase of business generation and marketing.”
Rapp UK is based in London and works with clients including Sony, Virgin Media, Mothercare and L’Oréal UK and Ireland.