Laura Holme joins Rapp to head up new business and marketing in the UK
Customer relationship marketing agency Rapp has appointed Laura Holme as vice-president, new business and marketing director to lead the agency's business development and marketing activities in the UK.
Holme will report directly into the Rapp UK chief executive Chris Freeland, as they, along with president Sophie Daranyi, accelerate the focus on organic client growth and new client wins.
Prior to joining Rapp, Holme held the position of group new business director at Publicis UK. Holme has 15 years of industry experience, having held positions within agencies including McGarryBowen, DraftFCB, HTW/Wunderman EMEA, CDP Advertising and Ballyhoo New Business & PR, working with high profile brands such as UBS, Garnier, Nestlé, SCA, EE, Royal Mail, Knight Frank, Coca-Cola, AstraZeneca, Rolls-Royce and Google.
Freeland said: “Laura has great determination, a wealth of experience and a profound knowledge of all things new business and marketing. Her passion, drive and energy to push boundaries on every new business opportunity demonstrate her professional strength and belief in the agency.”
Holme said of her new role: “I’m elated to work alongside a smart and ambitious management team in an agency that holds a unique, capable and credible offering. I look forward to generating new business leads, working on exciting new projects and leading the team into the next phase of business generation and marketing.”
Rapp UK is based in London and works with clients including Sony, Virgin Media, Mothercare and L’Oréal UK and Ireland.
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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
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