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Ad of the Day: Save the Children launches #Classof16 social push as kids head back to school

Save the Children has teamed up with Don’t Panic to launch a social campaign in line with children going back to school this September.

‘Go Back to School with the #Classof16’ shows children – from the UK and developing countries around the world – on their first day of school holding up signs stating their dream jobs. The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply first day back) with a sign revealing their dream job along with the hashtag #Classof16.

Running across Facebook, Twitter and Instagram, the campaign aims to show that every child no matter where they are from should have the opportunity to get an education – and the chance to realise their potential.

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