Date: Sep 2016
Your Vote
Overall Rating
Opps, please vote again
26 votes

The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.

The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16


Agency: Don’t Panic

Senior Creative: George McCallum

Additional; Credits: Account Executive: Nisha Mullea

Account Manager: Gabriel Mathews

Project Manager: Gabriel Mathews

Production company: Great Guns

Photographer: Josh Trigg

Producer: Tim Francis

Production Assistant: Stacey Arthur

Runner: Max Pritchard

Art Director: Jess Elcock

Costume Designer: Natalie Wilkins

Project Sponsor: Anjali Bewtra

Project Manager: Emily Lomax

Digital Lead: Esther Press

Social Media Lead: Rebecca Smith