Save the Children: advert-top-1 by Don't Panic
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The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.
The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16
Credits
Agency: Don’t Panic
Senior Creative: George McCallum
Additional; Credits: Account Executive: Nisha Mullea
Account Manager: Gabriel Mathews
Project Manager: Gabriel Mathews
Production company: Great Guns
Photographer: Josh Trigg
Producer: Tim Francis
Production Assistant: Stacey Arthur
Runner: Max Pritchard
Art Director: Jess Elcock
Costume Designer: Natalie Wilkins
Project Sponsor: Anjali Bewtra
Project Manager: Emily Lomax
Digital Lead: Esther Press
Social Media Lead: Rebecca Smith