Pokémon Go has thrust the effectiveness of gaming as an engaging platform back into the mix and it seems to be a winning tactic for National Geographic too.
Isobar’s integrated campaign for a new documentary series on National Geographic about Peranakan heritage, which focuses on a game and an exhibition, was voted as the APAC Work of the Week.
The campaign aims to tease some of the highlights in the show and give people a sneak peak into the culture and history.
The exhibition will be launched in Malaysia this month to promote the start of the series.
National Geographic: A Peranakan Heritage by IsobarAdded 16 August 2016
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