Pokémon Go has thrust the effectiveness of gaming as an engaging platform back into the mix and it seems to be a winning tactic for National Geographic too.
Isobar’s integrated campaign for a new documentary series on National Geographic about Peranakan heritage, which focuses on a game and an exhibition, was voted as the APAC Work of the Week.
The campaign aims to tease some of the highlights in the show and give people a sneak peak into the culture and history.
The exhibition will be launched in Malaysia this month to promote the start of the series.
To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.