How can creative disruption shape the future?

View Schedule

National Geographic: A Peranakan Heritage by Isobar

Agency: Isobar
Date: Aug 2016
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
170 votes

To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.

The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.

An exhibition will also be launched in August in Malaysia, to promote the start of the series.

Credits

Agency: Isobar

Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.