National Geographic: A Peranakan Heritage by Isobar

Agency: Isobar
Date: Aug 2016
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To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.

The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.

An exhibition will also be launched in August in Malaysia, to promote the start of the series.

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Agency: Isobar

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