Financial Times chases luxury audience with new Art of Fashion publication
The Financial Times is hoping to satisfy the needs of its luxury readers with the introduction of a new bi-annual fashion publication named The Art of Fashion.
FT Luxury
The standalone supplement, published with FT Weekend, is set to go "beyond fashion journalism" and explore the influences behind emerging fashion trends.
The first supplement, which will be released this month, carries interviews from designer JW Anderson, discussing how ceramics have informed his sculptural design; Nicolas Ghesquière, creative director of the house of Louis Vuitton, revealing the architects who have inspired his clothes; and Giorgio Armani, reflecting on the artworks that have inspired his 45-year career in fashion.
Chris Nardi, FT’s global luxury advertising director, said: “Our research shows that an often hard to reach FT audience actively chooses print during their leisure time at the weekend. The Art of Fashion offers unique content while retaining the FT’s style and intelligence -- creating an opportunity for fashion brands to reach our elite global audience in a high-quality environment.”
The Art of Fashion will also provide a dedicated platform for the FT’s growing high-end fashion advertising business. Advertisers supporting the title at launch include Dior, Fendi, Celine, Bulgari and Chloe.