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Nike has opened a shoe-shaped running track that lets people race themselves


By Charlotte McEleny, Asia Editor

August 18, 2016 | 2 min read

Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.

Nike Unlimited Stadium

Nike launches Epic Footprint in Manila

The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.

The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.

The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre of BGC, Manila’s business district and running hub.

According to BBH, the idea behind the experience was to fuse offline and virtual worlds. As many as 30 runners can use the track at one time and Nike will be tracking the total distance and data across the 17 days the track is open.

Nike: advert-top-1 by BBH Singapore

By Nike

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