Nike: Epic Footprint by BBH Singapore

Agency: BBH Singapore
Client: Nike
Date: Aug 2016
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Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.

The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.

The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.

The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre of BGC, Manila’s business district and running hub.

According to BBH, the idea behind the experience was to fuse offline and virtual worlds. As many as 30 runners can use the track at one time and Nike will be tracking the total distance and data across the 17 days the track is open.

Credits

Executive Creative Director: Scott Mcclelland

Managing Partner: David Webster

Creative Director: Aste Gutierrez

Business Director: Sid Tuli

Producer: Samantha Dalton

Operations Director: Lesley Chelvan

Producer: Philip Dabrowski

Creative Technologist: Zac Ong

Art Director: Matteo Catanese

Account Manager: Cheryl Cheong

Studio Manager: Eddie Jackson

Studio Artist: Siew Wan Kew

Build and Production: Jack Morton Worldwide

Creative Technology: Party New York

Technical Production: Birdman Tokyo

Sound Effects: WONDROUS inc.

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Agency: Legwork
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