Digital media outfit Purch has announced its London office that will serve as the base of its push into the UK.
The move comes off the back of a string acquisitions that have helped ease the organisation into the next phase of growth.
While it’s early days for Purch in the UK, former CBS sales director Will Jones is one of the first additions to the London team as director of business development alongside Claire Delaney, former sales director at Ad Pepper, who has the same role.
Both report to André Baden-Semper, vice president of sales and marketing for Purch’s European business. Among his immediate priorities is establishing local editorial, advertising and business development strategies.
Of the expansion, Baden-Semper said: “The combination of unique editorial content, owned and operated properties and amazing cross platform business intelligence technologies, is driving the decision enablement services revolution. Delivering these benefits to our innovative UK businesses is extremely exciting for me. I’m looking forward to forging key partnerships and demonstrating that with over $1bn in global commerce transactions annually, we can clearly demonstrate that we can bring real value to the UK market.”
Unlike other digital media businesses, Purch’s business isn’t entirely predicated on advertising. It also generates revenue from e-commerce, with its sites focusing on product reviews and targeting customers that are closer to making a decision on whether or not to make a purchase.
Last June, the business raised $135m to fund a spate of acquisitions, in one of the larger funding rounds for a digital media business in recent years.