Dentsu Aegis Network rebrands creative agencies
Dentsu Aegis Network has rebranded several of its international agencies as it gears up for further global expansion.
Dentsu Aegis
The multinational media and digital marketing company has rebranded agencies across several countries under three groupings.
In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.
Much of the changes have taken place in India where Dentsu Communications will know be known as Dentsu India. Dentsu Marcom has been rebranded Dentsu One and Dentsu Creative Impact has changed to Dentsu Impact. Taproot Dentsu and Dentsu Webchutney will remain unchanged.
Ashish Bhasin, chairman and chief executive of Dentsu Aegis Network India and South Asia said: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”
Bhasin added: “We are consolidating our capabilities under a global agency network, with a uniform identity across markets. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways.”
The realignment will not entail any changes in the leadership or staff at each of the individual units.
Dentsu Aegis has made moves in the US to further its global, digital network and recently took a majority stake in Maryland-based marketing agency Merkle.