Subway gets its first logo update in 15 years
Subway has updated its logo for the first time in 15 years, marking the sixth time the brand has changed its logo in its 50-year history.
According to Subway, the “fresh, contemporary” logo was created by the brand’s creative team in partnership with a variety of design partners. The sandwich chain has also introduced a symbol to go along with the updated logo, and both will begin to appear in Subway restaurants, communications and digital experiences worldwide early next year.
The refreshed logo is being featured in a new campaign that Subway has launched to shine a spotlight on its fresh, locally-sourced offerings. It comes roughly a year after the chain announced its pledge to rid its food of artificial flavors, colors, and preservatives.
Called #SearchforBetter, the campaign was created by Boston-based MMB, which served as Subway’s agency of record for years before the chain puts its account under review last summer in the midst of the Jared Fogle scandal. BBDO won the account last August and has since then created a number of spots for the chain, but a Subway spokesperson said that the brand maintains “a relationship with MMB, as well as other agencies” and uses them for creative projects in addition to BBDO.
The #SearchforBetter spots will launch during NBC’s coverage of the Olympics Opening Ceremony. Both spots put a focus on Subway’s commitment to fresh food, including its antibiotic-free chicken and its mission to serve food without artificial preservatives whenever possible.
Check out the two spots below: