Subway chooses BBDO to handle advertising post-scandal
Subway has tapped BBDO NY to handle its advertising moving forward as the chain fights slumping sales and tries to distance itself from Jared Fogle, the former spokesman who recently said he would plead guilty to child porn charges.
BBDO will be tasked with strategic development and execution of the brand's broadcast and digital ads.
The Omnicom agency pitched against a number of other agencies to try and win Subway and replaces Boston-based MMB. Mediacom will continue to serve as the company's media agency.
MMB worked with the brand for about ten years until the chain decided to put its US account under review in July of this year.
John Osborn, president and CEO of BBDO NY, said: "Subway is a great brand. We are honored and thrilled to partner with them and to create a fresh narrative for the brand."
Chris Carroll, chief advertising officer of Subway, said: "All the finalist agencies did an excellent job during the process. We would have been excited to work with any one of them. Our decision came down to our confidence in the quality of the team, business orientation, strategic insights and creativity."
The sandwich chain has been broiled in controversy this summer after its longtime pitchman Jared Fogle, who famously lost weight after eating their subs, had his home raided by the Federal Bureau of Investigation (FBI) after the ex-director of his charity foundation Russell Taylor was arrested for possessing child porn.
Fogle recently said he would plead guilty to child-sex charges. Last week, Subway announced on Twitter that it no longer has a relationship with Fogle.
The brand’s longtime chief marketing officer Tony Pace left Subway shortly after Fogle’s home was raided to pursue other interests, and the company brought back its former SVP of global marketing Chris Carroll to fill the role.