Twitter and Buzzfeed fashion an audience with Suicide Squad red carpet premiere live-stream
Twitter is continuing its frantic pursuit of video with klout by live-streaming red carpet footage from DC’s incoming movie Suicide Squad.
Representing the social network's first adventure into the entertainment sector, having previously snapped up the rights to a slew of sporting events, the feed ran on Monday (1 August).
The mix of social and live video provided Twitter users the platform to view and discuss the prestigious events and the fashions of attendees on the same page.
Suicide Squad live stream on Twitter
Twitter excels during live TV as a place for discussion – however, it usually fulfills this as a second screen. This early tests of appetite for live streams of select events will no doubt shape the company’s foray into entertainment broadcasts.
Ross Hoffman, vice-presidnet of global media at Twitter, told Variety that Twitter users "talk about movies every single day: before, during and after the movies are released," adding: "With this partnership, we’re bringing live video entertainment to meet this growing demand".
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The feed looks to have driven high levels of engagement.
— Suicide Squad (@SuicideSquadWB) August 1, 2016
The video was produced by BuzzFeed Motion Pictures.